Supply Chain Impact of the Global Chip Shortage

The global semiconductor shortage is affecting the production of everything from cars and smartphones to washing machines and toothbrushes. So what are companies doing to increase the resilience of their supply chains in this challenging environment?

While supply chain disruptions are nothing new, the last year has brought no shortage of events that have affected the flow of goods in different ways. The COVID-19 crisis has of course had a major impact on companies around the world: a survey published in December by Euler Hermes found that 94% of the companies surveyed reported a disruption to their supply chains as a result of the pandemic, with 26% of companies in the US reporting a ‘severe disruption’. More recently, the grounding of the Ever Given held up global trade worth around £7bn a day for six days in March.

While goods may once more be moving through the Suez Canal, many companies around the world are continuing to face another challenge in the form of the ongoing global shortage of semiconductors. Fuelled both by factory shutdowns caused by the pandemic and by soaring demand resulting from changes to consumer habits during lockdowns, the chip shortage has affected multiple products, including cars, consoles, smartphones, televisions, washing machines and even toothbrushes. Firms including Toyota, Ford and General Motors have had to halt production, while the launch of the iPhone 12 was delayed by two months.

The impact of the shortage is significant: the automotive industry alone is expected to lose US$110bn in revenues in 2021 according to consulting firm AlixPartners, which expects the crisis to hit the production of 3.9 million vehicles. Gartner, meanwhile, has predicted that the shortage will continue until the second quarter of 2022, disrupting supply chains and constraining the production of electronic equipment.

As a result of the challenge, some carmakers are looking to build relationships directly with semiconductor producers – and the Financial Times recently reported that carmaker Tesla is taking action by paying for chips in advance, as well as exploring the possibility of buying a plant. An article published by McKinsey, meanwhile, suggests a number of short and long-term strategies that may help carmakers weather the current shortage, from establishing ‘war rooms’ that combine supply and demand intelligence to investing in supply chain resilience.

“This is just the most recent significant disruption to supply chains that businesses are facing; as a result, over the past couple of years, the need for flexibility, agility and resiliency has been demonstrated pretty consistently,” comments Nathan Feather, CFO of working capital financial technology provider PrimeRevenue. “As supply chains have become more global, and as businesses have increasingly shifted to just-in-time models, it certainly feels as though the frequency of these types of events is on the rise.”

In this challenging landscape, Feather says that some companies are beginning to rethink their just-in-time inventory models. He adds that supply chain finance can help suppliers accelerate their receipt of cash, which in turn can help them speed up the purchase of key products such as semiconductors. “From the buyer’s perspective, when they start to build inventory, that can be a drain on cash flow and working capital – and supply chain finance can help them mitigate that too.” Last but not least, Feather argues that by offering suppliers the ability to get paid on their chosen date, buyers can position themselves as preferred customers – which can be beneficial when certain products are hard to come by.

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Stephanie Wargo

VP, Global Head of Marketing

Stephanie joined PrimeRevenue in 2015 and oversees the company’s global marketing team and strategy. With a data-driven approach, Stephanie focuses on demand generation and thought leadership to drive brand awareness, strengthen client/partner relationships, and generate new sales opportunities. Stephanie has guided PrimeRevenue through new technology releases and an evolving FinTech landscape. In addition to leading PrimeRevenue’s internal and external communications, she implemented innovative demand generation and marketing strategies to enhance the company’s overall sales pipeline.

Stephanie has extensive experience in marketing and customer success. She previously served as Vice President of Marketing and Communications at BitPay and Vice President of Client Relations and Marketing at FirstView Financial. Stephanie earned a B.A. degree in Political Science from Agnes Scott College in Decatur, Georgia.

Brian Medley

VP, Global Head of Sales

Brian joined PrimeRevenue in early 2012, after more than 20 years of sales leadership, executive-level consultant and business growth experience. As VP, Global Head of Sales, Brian leads a growing team of fintech sales professionals with a focus on developing strong customer relationships, improving sales predictability and helping PrimeRevenue enter the lucrative mid-market.

Prior to PrimeRevenue, Brian honed his enterprise software sales leadership skills at Clarus Corporation. He also served as an operations and IT management consultant for Kurt Salmon Associates. In addition to his sales and consulting background, Brian has deep experience in the financial industry having founded a successful residential mortgage broker and lending business. He is a graduate of the Georgia Institute of Technology having earned a B.S. in Industrial Engineering and Economics and M.B.A. in Global Business.

Jason Green

SVP, Global Customer Success

Jason joined PrimeRevenue in 2021 following more than two decades in the fintech/financial services industry. He brings a strong background is sales leadership due to his impressive relationship building capability as well as a successful track record in creating structure and process improvements. In his role, Jason uses his keen attention to detail to strengthen the customer experience and enhance the company’s solutions to deliver more value to clients.

Prior to joining the company, Jason held several senior level and executive roles with a focus on building and scaling sales and support organizations at both large and small companies. Jason graduated from Murray State University with a B.S in Marketing.

Matt Ford

SVP, Global Product Innovation

Matt joined PrimeRevenue in early 2015 and is responsible for overseeing all commercial, strategic and operational aspects of PrimeRevenue’s supply chain finance offerings throughout EMEA, based in Prague. He has been instrumental in gaining global alignment and developing supplier enablement processes for the region.

Matt joined PrimeRevenue following a 15-year career at Morgan Stanley, where he worked in fixed income operations covering debt syndication through bonds, EMTNS, corporate loans and other debt securitization. Notably, he set up non-core location operations in Europe (Budapest) and all lending operations in Baltimore from scratch.

Matt, who was born and raised in South East England, earned a B.S. in Sports Science at University of Teesside where he mastered the art of TEAM development and accountability as a youth international rugby player.

Dominic Capolongo

EVP, Global Head of Funding

Dominic joined PrimeRevenue in 2016, and is responsible for leading our bank and capital markets funding strategies and execution. He focuses on building global, scalable and highly efficient funding structures that maximize options for supporting PrimeRevenue’s programs. Dominic began his career as an attorney and was a partner with Kaye Scholer before joining DLJ as a senior banker. Dominic brings tremendous strategic and capital markets experience in all areas of finance having held senior positions at, among others, Credit Suisse and RBC Capital Markets in addition to DLJ. Dominic earned a JD from Fordham University School of Law and a BA from SUNY Binghamton.

Gavin Cicchinelli

Chief Operating Officer

Gavin joined PrimeRevenue as Chief Operating Officer in 2021. With more than two decades of leadership and executive experience along with a deep understanding of the payments space, Gavin provides a unique focus on improving and strengthening operational strategies and implementing GTM growth execution. He is responsible for leading transformation across corporate and operational strategies as well as building a repeatable and scalable commercial growth strategy that aligns with PrimeRevenue’s core business while delivering key adjacent growth opportunities.

Prior to joining PrimeRevenue, Gavin served as President and Chief Revenue Officer of Integrated Solutions at TSYS, a global payment processing services company acquired by Global Payments (NYSE:GPN). There, he also served as Head of Product and divisional COO. Throughout his career, Gavin has held multiple leadership positions including VP of Sales, SVP of Business Development, and President of Financial Institutions. Gavin graduated from the University of Northern Colorado, Greeley.

David Quillian

Chief Legal Officer

David joined PrimeRevenue as General Counsel in 2007. He and his team have been instrumental in successfully creating the unique legal structures that support PrimeRevenue’s multi-funder model and global funding capabilities. David is also the lead named inventor on PrimeRevenue’s two patents for Electronic Time Drafts, which allow PrimeRevenue to manage supply chain finance programs using electronic negotiable instruments as opposed to accounts receivable. Prior to PrimeRevenue, David was General Counsel at Harbor Payments, which was acquired by American Express (AXP) in 2006, and Magnet Communications, which was acquired by Digital Insight (DGIN) in 2003. He holds degrees in Economics and History from Duke University, and Juris Doctor and M.B.A. degrees from the University of Georgia.

Nathan Feather


Nathan has successfully ushered PrimeRevenue from our very early days as a visionary startup, through the financial crisis to today’s position as a thriving mid-sized leader in the cloud-enabled supply chain finance marketplace since joining PrimeRevenue in January 2006. He was instrumental in recapitalizing the company with an $80M investment led by BBH Capital Partners in 2015. Prior to PrimeRevenue, he held various financial management roles with Ariba, Freemarkets and PriceWaterhouseCoopers. Nathan holds a BS in Accounting from Pennsylvania State University.

PJ Bain


PJ has an impressive and accomplished track record as an enterprise software entrepreneur and executive. PJ has built a solid record of success with PrimeRevenue since being appointed Chief Executive Officer in July of 2009. The company has received numerous awards for growth, customer service, innovation, along with being recognized as a top employer.

PJ is a life-long software and technology entrepreneur having been involved in numerous firms in the roles of founder, executive, advisor and investor. Immediately prior to PrimeRevenue, PJ was the VP and General Manager of Exact Holding N.V. (NYSE/AMS: EXACT), a leading global provider of business software solutions. He was previously Founder and CEO of Inspired Solutions, an Atlanta-based, B2B software and services firm that grew to be the largest reseller of Exact Software in North America, later acquired by Exact. PJ holds a Bachelor of Industrial Engineering from Georgia Institute of Technology.