HR Director Danielle Truesdale’s Story is One of Perseverance

Today we’d like to introduce you to Danielle Truesdale.

Danielle, can you briefly walk us through your story – how you started and how you got to where you are today.
My story is about perseverance – and what happens when you believe in yourself and give back to those around you.

I moved to Atlanta 28 years ago – my dad was military and this was our last move before he retired. I’ve always been career-oriented and determined, but life took a detour in high school when I got pregnant with my daughter. At that point, I decided that I wouldn’t let my circumstances stop me from pushing towards my goals.

My career started in accounting in the construction industry as part of a high school work program. Five years later, I started working with a great company in the advertising/marketing industry where I began handling some HR duties. It was there that I found my real calling. I am passionate about helping companies shape how they invest in their people, and helping those people rise to their true potential.

Three years ago, PrimeRevenue was looking for a global HR manager. At the time, my experience in HR was limited to startups. PrimeRevenue, on the other hand, was an established fintech company with offices around the globe. But I sat down with PJ Bain, the CEO of PrimeRevenue, and made the case for my determination, drive, and passion for helping people.

That was a game-changing moment for me. I was vying for a position that typically requires more experience. But what I lacked in that area I made up for in sharing the company’s values. Fast forward to today and I’m managing a global and growing HR team. PrimeRevenue has grown from 60 to 150 employees and it continues to be one of the most inspiring places I’ve ever worked. And, my lovely daughter just finished her freshman year of college!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I had my daughter my senior year of high school and have been a single mother since then. It has been a tremendous challenge and blessing. Having a child at a young age forced me to grow up quicker than my peers. While my friends were away exploring the college experience, I was balancing motherhood, work, and my education. My experiences inspired me to give back to others – especially young women. I’ve been involved in mentoring programs for some time and am looking forward to growing that dimension of my life. Everyone deserves the opportunity to reach their potential and it’s something I’m very passionate about!

Alright – so let’s talk business. Tell us about PrimeRevenue – what should we know?
PrimeRevenue is a provider of supply chain finance technology and services. Our solutions help companies of all sizes improve cash flow so they can grow, survive and thrive. There are a lot of things that make PrimeRevenue stand out in the marketplace, but the most important one are its values. We don’t just talk about them, we live them.

We call it “PRIDE + Integrity” at PrimeRevenue. It stands for Performance, Respect, Innovation, Diversity, Excellence with Integrity. We are all high-performers and are expected to do our job well. Respect one another regardless of where you sit in the organization. Innovation – we constantly try to be better at what we do. Diversity in this company isn’t about gender or color – it’s about inclusiveness. We strive for excellence and we do it with integrity. Do what you say you’re going to do when you say you’re going to do it and do the right thing.

For the 5th year in a row, we’ve been named one of the INC 5000 Fast Growing Companies and have been voted one of the best places to work in Atlanta by the Atlanta Journal Constitution.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First and foremost, my daughter and my family. I have been fortunate to have many champions/mentors in my corner along the way and I am very thankful for those relationships.

Also, the leadership team at PrimeRevenue. They took a leap of faith when they hired me. I remember the CEO being pretty frank with me about his concerns. I didn’t have 15 years of HR experience like many of the other candidates interviewing for that position, but my values aligned with the company’s and that was important to them.

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Stephanie Wargo

VP, Global Head of Marketing

Stephanie joined PrimeRevenue in 2015 and oversees the company’s global marketing team and strategy. With a data-driven approach, Stephanie focuses on demand generation and thought leadership to drive brand awareness, strengthen client/partner relationships, and generate new sales opportunities. Stephanie has guided PrimeRevenue through new technology releases and an evolving FinTech landscape. In addition to leading PrimeRevenue’s internal and external communications, she implemented innovative demand generation and marketing strategies to enhance the company’s overall sales pipeline.

Stephanie has extensive experience in marketing and customer success. She previously served as Vice President of Marketing and Communications at BitPay and Vice President of Client Relations and Marketing at FirstView Financial. Stephanie earned a B.A. degree in Political Science from Agnes Scott College in Decatur, Georgia.

Brian Medley

VP, Global Head of Sales

Brian joined PrimeRevenue in early 2012, after more than 20 years of sales leadership, executive-level consultant and business growth experience. As VP, Global Head of Sales, Brian leads a growing team of fintech sales professionals with a focus on developing strong customer relationships, improving sales predictability and helping PrimeRevenue enter the lucrative mid-market.

Prior to PrimeRevenue, Brian honed his enterprise software sales leadership skills at Clarus Corporation. He also served as an operations and IT management consultant for Kurt Salmon Associates. In addition to his sales and consulting background, Brian has deep experience in the financial industry having founded a successful residential mortgage broker and lending business. He is a graduate of the Georgia Institute of Technology having earned a B.S. in Industrial Engineering and Economics and M.B.A. in Global Business.

Jason Green

SVP, Global Customer Success

Jason joined PrimeRevenue in 2021 following more than two decades in the fintech/financial services industry. He brings a strong background is sales leadership due to his impressive relationship building capability as well as a successful track record in creating structure and process improvements. In his role, Jason uses his keen attention to detail to strengthen the customer experience and enhance the company’s solutions to deliver more value to clients.

Prior to joining the company, Jason held several senior level and executive roles with a focus on building and scaling sales and support organizations at both large and small companies. Jason graduated from Murray State University with a B.S in Marketing.

Matt Ford

SVP, Global Product Innovation

Matt joined PrimeRevenue in early 2015 and is responsible for overseeing all commercial, strategic and operational aspects of PrimeRevenue’s supply chain finance offerings throughout EMEA, based in Prague. He has been instrumental in gaining global alignment and developing supplier enablement processes for the region.

Matt joined PrimeRevenue following a 15-year career at Morgan Stanley, where he worked in fixed income operations covering debt syndication through bonds, EMTNS, corporate loans and other debt securitization. Notably, he set up non-core location operations in Europe (Budapest) and all lending operations in Baltimore from scratch.

Matt, who was born and raised in South East England, earned a B.S. in Sports Science at University of Teesside where he mastered the art of TEAM development and accountability as a youth international rugby player.

Dominic Capolongo

EVP, Global Head of Funding

Dominic joined PrimeRevenue in 2016, and is responsible for leading our bank and capital markets funding strategies and execution. He focuses on building global, scalable and highly efficient funding structures that maximize options for supporting PrimeRevenue’s programs. Dominic began his career as an attorney and was a partner with Kaye Scholer before joining DLJ as a senior banker. Dominic brings tremendous strategic and capital markets experience in all areas of finance having held senior positions at, among others, Credit Suisse and RBC Capital Markets in addition to DLJ. Dominic earned a JD from Fordham University School of Law and a BA from SUNY Binghamton.

Gavin Cicchinelli

Chief Operating Officer

Gavin joined PrimeRevenue as Chief Operating Officer in 2021. With more than two decades of leadership and executive experience along with a deep understanding of the payments space, Gavin provides a unique focus on improving and strengthening operational strategies and implementing GTM growth execution. He is responsible for leading transformation across corporate and operational strategies as well as building a repeatable and scalable commercial growth strategy that aligns with PrimeRevenue’s core business while delivering key adjacent growth opportunities.

Prior to joining PrimeRevenue, Gavin served as President and Chief Revenue Officer of Integrated Solutions at TSYS, a global payment processing services company acquired by Global Payments (NYSE:GPN). There, he also served as Head of Product and divisional COO. Throughout his career, Gavin has held multiple leadership positions including VP of Sales, SVP of Business Development, and President of Financial Institutions. Gavin graduated from the University of Northern Colorado, Greeley.

David Quillian

Chief Legal Officer

David joined PrimeRevenue as General Counsel in 2007. He and his team have been instrumental in successfully creating the unique legal structures that support PrimeRevenue’s multi-funder model and global funding capabilities. David is also the lead named inventor on PrimeRevenue’s two patents for Electronic Time Drafts, which allow PrimeRevenue to manage supply chain finance programs using electronic negotiable instruments as opposed to accounts receivable. Prior to PrimeRevenue, David was General Counsel at Harbor Payments, which was acquired by American Express (AXP) in 2006, and Magnet Communications, which was acquired by Digital Insight (DGIN) in 2003. He holds degrees in Economics and History from Duke University, and Juris Doctor and M.B.A. degrees from the University of Georgia.

Nathan Feather


Nathan has successfully ushered PrimeRevenue from our very early days as a visionary startup, through the financial crisis to today’s position as a thriving mid-sized leader in the cloud-enabled supply chain finance marketplace since joining PrimeRevenue in January 2006. He was instrumental in recapitalizing the company with an $80M investment led by BBH Capital Partners in 2015. Prior to PrimeRevenue, he held various financial management roles with Ariba, Freemarkets and PriceWaterhouseCoopers. Nathan holds a BS in Accounting from Pennsylvania State University.

PJ Bain


PJ has an impressive and accomplished track record as an enterprise software entrepreneur and executive. PJ has built a solid record of success with PrimeRevenue since being appointed Chief Executive Officer in July of 2009. The company has received numerous awards for growth, customer service, innovation, along with being recognized as a top employer.

PJ is a life-long software and technology entrepreneur having been involved in numerous firms in the roles of founder, executive, advisor and investor. Immediately prior to PrimeRevenue, PJ was the VP and General Manager of Exact Holding N.V. (NYSE/AMS: EXACT), a leading global provider of business software solutions. He was previously Founder and CEO of Inspired Solutions, an Atlanta-based, B2B software and services firm that grew to be the largest reseller of Exact Software in North America, later acquired by Exact. PJ holds a Bachelor of Industrial Engineering from Georgia Institute of Technology.